I briefly touched on this subject during a previous e-book titled “The Forgotten Fundamentals of SEO” and I have been asked by some folks to expand and justify more regarding the psychology of color and the way it affects what you must be for your web site from a selling perspective.
The net is that the final visual and psychological medium. It provides businesses with an unparalleled avenue to reach potential customers. In this visually engrossing world it’s the copy, or words, on your web site that have the greatest psychological impact on visitors and given this they become your most important communication and sales tool.
Another important psychological side of your website is the usually over looked and definitely misunderstood selling strategy of colors. The identical as we use words and phrases to explain and categorical our intentions color can be used to convey similar messages in more subtle and concealed ways. For example of a color being employed to convey a sense, once I was at University they painted the walls in the library a lightweight pastel-pink color to try and enhance the finding out environment. Did it work? I very don’t know, I used to be in the pc lab, but I’m guessing that subliminally there was in all probability some impact whether or not it’s physically measurable or not.
In the past selecting color schemes for websites used to be left up to the programmer who was accountable for simply obtaining something up and running. Typically there was no forethought or planning for real graphic design or image perception. “A easy website, nothing fancy”. I’m fairly sure that each net developer has been asked for one thing like this, I grasp I have. If you actually wish to achieve 2007+ then this sort of website will just not work.
Given the competitive nature of the Internet market, there was a gentle influx of Net selling professionals who are looking to stamp their mark on the ever increasingly competitive keyword monopoly game. Each day there businesses use Internet selling agencies to use their professional marketing strategies to their business. Usually these are for huge fees. One area that I see getting missed throughout these expensive website makeovers is that the psychology of color. I think it’s vital to address this marketing issue in design and guarantee it the colours chosen are enhancing and supporting the theme and feel of the web site in an attempt to induce the web site visitor to perform the action we tend to really wish them to try and do on our website; be it contact us on email, purchase a product or feel snug browsing our articles and reading the news.
So what colors should we have a tendency to be incorporating into our website designs to make sure we convey the right message to our guests? I have detailed a listing of colours and their associated feelings and keywords so you can get an plan or what to put on your webpages.
RED is related to love, passion, danger, warning, excitement, food, impulse, action, adventure.
BLUE is related to trustworthiness, success, seriousness, calmness, power, professionalism.
GREEN is associated with cash, nature, animals, health, healing, life, harmony.
ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.
PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE is associated with innocence, purity, cleanliness, simplicity.
YELLOW is associated with curiosity, playfulness, cheerfulness, amusement.
PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.
BROWN is related to earth, nature, tribal, primitive, simplicity.
GREY is associated with neutralality, indifference, reserved.
BLACK is related to seriousness, darkness, mystery, secrecy.
When choosing colours for your website it is vital to use contrasting or sympathetic and complementary color schemes. It is vital to identify your market and guarantee the psychological message you are trying to get across with the rest of your site design, words and pictures is complemented and enhanced by the acceptable color scheme. Typically it will be wise to run samples of the same site with slightly differing color schemes past a check audience and see that has the best impact or you’ll be able to even run differing colored sites to guests and track conversions to your goals. Its very up to you how to try and test or track the impact of your psychological color message on your Internet Marketing.
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