Posts Tagged ‘Online surveys’

You Need To Know Why Good Employees Leave

Tuesday, September 29th, 2009

When an employee leaves there are indirect costs in relation to the time and effort that is required to replace any employee as direct recruitment and advertising costs, there are also less tangible cost associated to losing knowledge and experience that is specific to an organization; Prevention is the best cure against the problem of losing good employees.

From time to time employees will leave an organization but it is important for an employer to know that people are leaving for the right reasons and not for reasons that could have been addressed and resolved.

Concerns of employees can be identified early by the regular use of well designed job satisfaction surveys, allowing for problems to be resolved and helping to minimize needless loss of staff. However some problems, for example those that are the result of a clash of personalities, do not always come to light until it is too late.

A lack of career development and/or poor management are two common reasons for employee dissatisfaction that can often result in personnel deciding to change jobs. Both of these problems can be difficult to identify even for organizations that adopt regular 360-degree appraisals (i.e. where as part of the overall appraisal employees are requested to evaluate their line managers).

While still employed employees can be very reluctant to criticize their managers for fear of reprisal; they can however be more candid when completing an employee exit survey.

Although adopting exit surveys many not prevent individuals from leaving it will help bring to the surface problems that could, if left unchecked, result in poor staff moral for the remaining staff and worse case scenario, a flood of resignations.

Lack of Career Development

Not all employers can offer, and nor do all employees desire, a clear and long term career path. Some people find comfort and job security in doing one job but there are just as many who prefer to be continually challenged, always acquiring new skills and steadily moving up the corporate ladder. Organizations that succeed and excel need the balance of having high flyers and steady Eddies.

Where losses due to a lack of career development are occasional they may also be inevitable, but where they are frequent, then changes to the organizational structure might need to be considered to allow for greater career development of the employees.

Sub-standard Management

Many managers achieved their position through promotion, but it does not always follow that a good worker will automatically make a good manager and often people are assigned management position without any formal management training.

Managers who perform poorly can be quick to discredit the views of disgruntled staff, ‘I am glad they went it saved me getting rid of them’ and ‘they were useless anyway’ may prove to be common responses to those managers being asked if there are any problems that might be causing people to leave the organization.

It is understandable that senior management would want to support their line managers by giving them the benefit of any doubt and a poor employee may not be averse to unfairly criticising their line manager. If through an Exit survey a man-management problem were to be identified early it presents a realistic chance that the problem could be properly addressed and resolved with appropriate formal training and guidance.

Records

It is not that unusual for a person to leave an employer and put in a claim for constructive dismissal at a later date. With legal representation now adopting the ‘No win no fee’ model even good employers are finding this to be a real problem. At best Exit surveys will provide an organization with a valuable record of the employee’s reasons for leaving, and at worse, provide advanced warning that a possible claim for unfair dismissal might be expected.

A tribunal may not readily accept the word of an employer that when the employee left they did so without indicating any grievance.

When to conduct an exit survey

Exit surveys can with the employee’s agreement be delayed for a few months or be conducted as part of the termination procedures.

If the timing of the exit survey is delayed for a month or two it could allow for a period of reflection where the ex-employee may be less prone to emotion and more objective and if they have started a new job they may be in a position to compare their previous role with their new role.

The advantages with conducting an exit survey as part of the termination procedure is that although emotions may be running high it is probably more reflective of the employee’s state of mind and therefore closer to the reasons they have decided to leave (justified or otherwise). If left until later any comparison between their old and new roles may be the result of them putting on a brave face, and if reasons are given that require action, the delay may well hinder the problem from being resolved.

Summary

By including exit surveys as part of the employee termination procedures organizations will generally benefit in multiple ways. They will at the very least provide good records that could prove very valuable later, at best they will provide management with information that can help improve an organization spiritually and with the bottom line.

See the following survey for sample exit interview questions.

Risks and Rewards of Employee Satisfaction Questionnaires

Wednesday, August 19th, 2009

Although there are distinct advantages to conducting regular employee satisfaction surveys online to measuring employee satisfaction - there can also be risks.

Listed here are some of the main advantages, considerations and the possible risks to conducting employee satisfaction surveys online.

 

Advantages

Identify Problems - Surveys are can be very effective in identify problems areas before they become serious, especially those that are hidden from senior management.

Working Environment - From something small like a broken chair to the more serious problem of sick building syndrome that can result in personnel experiencing headaches; eye, nose, and throat irritation; a dry cough; dry or itchy skin; dizziness and nausea; and difficulty in concentrating. Surveys allow environmental problems to be identified in a measured and controlled manner.

Remuneration & Benefits - Measure and monitor how satisfied personnel are with their remuneration and benefits.

Mood and Moral - Provides a simple but effective method to measure and monitor the mood and moral of an organization.

Benchmark - In the same way that an organization will consider their financial position by comparison with previous years, so the regular use of online surveys will allow an organization to monitor and measure their progress and development in non-financial terms.

Processes & Procedures - As businesses evolve some of the traditional processes and procedures can become antiquated, personnel are often the first to know and the last to be asked. Businesses change and the business processes need to be checked regularly and if necessary re-aligned.

Training - Lack of proper training is a common cause of dissatisfaction among employees and can lead to more serious problems such as stress.

Communication - For an organization to run efficiently good internal and external communications are essential, surveys can provide a method to help organizations to monitor and measure how well an organization communicates.

Goals and Objectives - Surveys can measure and monitor the extent that the personnel are aligned with the senior management’s business goals and objectives.

Cost Effective - Using survey questionnaire software surveys are quick and easy to create, simple to deploy and will provide real-time results.

Compliance - To properly comply with an ever increasing array of regulations the modern organization needs to be able to disseminate information throughout the organization and ensure, through records, that the information has been received, and importantly, understood. Online surveys provide organization with a cost effective method to meet many of their obligations.

Keeping the Initiative - It is always better for management to ask than be told. By conducting regular employee surveys management are able to keep the initiative in trying to identify problems that may otherwise manifest into demands.

 

Considerations

Management Backing - A survey that is both sanctioned and has the support of senior management will go some way in ensuring that any action required, based on the survey findings, will be implemented.

Ask the right questions - Consider careful the questions being asked. If employees feel that the survey is just trying to tick the right boxes the survey could backfire.

An annual survey should ask questions that will provide senior management with an overall temperature check of the organization.

Only ask questions that will apply to all departments and personnel. Where there are areas of the organization that would appear to require detailed investigation consider running a further survey that can be focused towards specific personnel.

Incentive - Most employees will feel that by being able to give their opinions that they are already stakeholders in the exercise and will be happy to participate in the survey as they will expect to benefit from the process.

However, to help improve the overall response rate some incentive could be used and it could also be used to encourage early participation.

Small incentives could be awarded to all participating employees or they could instead be entered into a prize draw in the hope of receiving a more substantial prize.

Anonymous - The decision to allow respondents to remain anonymous or not needs careful consideration. A survey that is conducted anonymously may allow employees to be more candid, however, anonymity may encourage some individuals to make wild accusations that can not be substantiated and cause considerable concern. It is often better to keep everything ‘on the record’ rather than ‘off the record’.

Where survey respondents are not anonymous there is the opportunity to encourage those that have not completed the survey to do so and also to allow issues that have been identified by the survey to be follow up directly with individual who raised them.

Comments - Keep free text comments to a minimum because they are difficult and time consuming to measure and analyze.

Consider limiting free text comments to one at the end of the survey or, in the case of surveys that are not being conducted anonymously, allow for a post-survey follow-up to obtain more information where additional and more specific detail is required.

 

Risks

Management - Some managers can regard any form of employee consultation as a sign of weakness and may have a tendency to dismiss out of hand any negative comment.

Warts and All - A survey is likely to reveal warts and all. Surveys may reveal that the senior management’s top down view differs considerably from the employees’ bottom up view and that once problems have been exposed senior management would not be able to claim ignorance and would have to act.

Non-Action - Many employees will invest time and effort in participating in a survey and their hopes and expectations will be raised. Employees will be quick to develop a negative attitude if post-survey the issues that are apparent from the results of the survey are not properly addressed. It may result in it becoming more difficult to obtain employee feedback in future if the personnel start to regard it as a waste of time.

The management should be prepared to formally recognize and respond to the concerns that may be raised as a result of conducting an employee satisfaction survey even if the specific demands of employees are not able to be met. If the senior managers have previously agreed to address and resolve some issues then that action should have at least been started before any further surveys are scheduled.

Can Cause Problems - Where surveys reveal, or bring problems, to the surface there could be a tendency for senior management to blame the messenger.

 

Summary

There are considerable benefits in conducting regular online employee satisfaction questionnaires, but for them to be effective important considerations need to be made upfront. Employees can find responding to surveys therapeutic but it is the post-survey analysis and the management’s response and action that will ultimately determine how useful and effective the process has been.

For a sample employee satisfaction survey: Employee Satisfaction Poll

Market Research is Important

Tuesday, August 4th, 2009

Market research is an essential part of any business that wants to offer products or services that are focused and well targeted. Business decisions based on good market research can help minimise any risk and should pay dividends in the longer term. By making market research part and parcel of the business process and conducting market research throughout the life cycle of a product or service market research will bring the following benefits:-

 

  • Market research will help you better communicate - Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong. By consulting with the customer you not only show them that you care you also take the guesswork out of customer services.
  • Market research helps you identify opportunities – If you are planning to operate a new service and want to know the preconceived attitudes people have then market research can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to be honed.
  • Market research will minimise risk - Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.
  • Market research creates benchmarks and helps you measure your progress - Unless you measure you may not be able to gauge how well your business is performing. Early research may highlight glaring holes in your service or short falls in your product, regular market research will show if improvements are being made and, if positive, will help motivate a team.

Considering the benefits that market research will bring to any organization it is perhaps surprising how few businesses invest sufficient resources to gather good intelligence that will help them improve business. Many may think that market research takes too much time and effort but that is just not the case anymore as through the power of the Internet online survey software is readily available and vital market research data can now be gathered in a quick, simple and cost effective manner.

What is Market Research Going to Tell You?

Monday, July 27th, 2009

If you conduct effective market research what are the things you can learn?

Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to target your marketing and fine tune your product or service.

Know your target market - Who exactly are your existing customers and where do they live? What age group does your service or product appeal to? Do you know who your potential customers are and where they live?

Know your competitionMarket Research will help you measure your service compared to others. What are the strengths and weaknesses of your business and are you improving in the areas that customers demand?

Products and services - Do you have the products or services that people want? Does your business represent value for money? How do your services and products compare to those of your competitors? Can you deliver, do you deliver, should you deliver?

Ease of doing business – Do your customers find it easy to deal with you and when they visit your store and/or website do they find what they want? Is there enough good advice and assistance on hand? Do you make it easy for people to buy from you? Are your employees properly trained, helpful, knowledgeable and available?

Marketing – Is your marketing reaching the right people and is the marketing message clear and effective. Which are the least effective and what are the most effective marketing channels?

Do people correctly understand your marketing message? Does your marketing properly embody your brand? Do you use the right channels to promote and advertise? Are you reaching the right people?

With the power of the Internet it is now very easy to conduct market research using one of the many online survey software sites that make conducting surveys and collating good market research intelligence quick, easy and extremely cost effective.

Broken Windows Need Fixing Quickly

Monday, July 27th, 2009

If not repaired it won’t take long for a building with one broken window to quickly turn in to a building with many broken windows. Fixing problems when they are small will prevent them from developing into more serious problems.

The same is true when considering the level of employee satisfaction. Dissatisfaction can spread rapidly throughout an organization and before you know it you can have morale problems that can be hard to resolve.

To ensure that your employees are satisfied you need to appreciate any day to day problems that they may have and deal with them quickly. Keeping the initiative is really important and the secret is that it is better to give a little and often.

This turns out be just a vicious circle. Fixing the problem when it’s small is also when it’s easiest and when it’s cheapest. Employees prefer it if the management takes the initiative without being prompted and by taking the initiative the manager is acting in a position of strength. Staff like strong, confident management and this approach generates respect not least because someone has taken the time to understand some of the employees’ issues.

Compare that with managers who are out of touch. If they are late in addressing problems they are always on the defensive, having to concede to demands they run the risk of losing credibility which in turn can lead to having to agree to less reasonable demands. It is not big and it is not clever.

How then can an organisation monitor the morale of the employees without a big budget and an abundance of spare time?

would appear to offer the perfect solution. They offer a solution that is quick, easy and low cost. Surveys can be created in minutes and deployed in seconds, with the results compiled in real time; and by using email and websites they cost nothing to disseminate.

A corporate intranet is the ideal delivery platform.

By linking through to an online survey website a company can regularly conduct surveys so they become part and parcel of the daily operations.

With the real-time results that are a by product of online surveys the mood of the employees can be accurately gauged and individual and collective concerns highlighted.

By using the findings of a survey an organization can quickly identify problem areas and then use follow-up surveys to target specific concerns. With good intelligence managers are able to identify specific problems and prepare a considered response.

Conducting regular surveys will allow organizations to address small problems in a timely manner and avoid ‘the straw that broke the camels back’ syndrome where a relatively insignificant incident unleashes a torrent of pent up frustration.

When management show willingness to consult with the workforce it is appreciated by most employees, not viewed as a sign of weakness but an indicator of good decision making.

It’s unusual to find a solution to management problems that is quick, easy and won’t break the bank but here one is.

Why Employee Satisfaction and Employee Exit Surveys are Important

Monday, July 13th, 2009

It is not enough for a business to adopt new methods of working if the resulting changes cause the workforce to suffer from excessive pressure and low moral. Organizations that have a highly motivated workforce can benefit enormously and having a workforce that is both productive and motivated should not be regarded as being mutually exclusive to one another.

If problems are left unresolved then companies run the risk of alienating their employees and events can then cause employee frustrations to boil over resulting in managers finding themselves on the back foot, faced with problems that cannot be ignored.

Ideally employers would take time to understand the needs of their employees and learn from their experiences of working on the front line, but employers are often themselves tied up day to day fighting their own fires.

Online surveys provide employers with an affordable and efficient method to automate the process of collating the information and storing it in a format that allows for real-time analysis there by helping the management towards the goals of achieving staff satisfaction and high productivity.

 

Dissatisfied & unproductive

There are many reasons why employees may be dissatisfied with their job and more often than not staff frustration is channelled into a demand for higher salaries and less hours. Employers who tackle these issues head on, making it all about salary and hours, will often find themselves dealing with the symptoms and not the root cause.

 

Not just about the money

The following is a list of common barriers that will prevent an organization from achieving an increase in productivity, none of which are likely to be resolved by increasing salaries or reducing hours:-

  • Insufficient training
  • Out of touch management
  • Dated working methods
  • Lack of proper tools and equipment

Increasing salaries is not always a solution to employees’ problems nor as many studies have revealed is it the most important motivator for most employees.

Take the case of a single mother who is juggling a full time job with the need to look after four children. Out of frustration she may demand more money so that she feels that she is able to cope where a better solution, for both her and the business, may be more flexible working hours.

 

It is about communication

It is in any company’s interest to promote good communication. A company that makes communication between personnel and management difficult, or that takes the view that if personnel have a problem they will say something, can often delude themselves into thinking their workforce is content when it is not. It can very easily start with a small problem and one aggrieved employee for the problem to escalate to involve an entire workforce and generate a ‘them and us’ attitude.

 

Improving communication

Ideally management would hold one to one meetings with each employee but in practice this would only seem practical for very small businesses.

Regular meetings between management and worker representatives are good in theory but can degenerate into talking shops and slowly lose their purpose as the participants from both sides become familiar with one another and the meetings run the risk of being hijacked by the more extreme personalities.

Suggestion boxes are useful but can be viewed as token efforts by management as they wait for personnel to highlight a problem.

Newsletters can provide a positive contribution, but their primary function is to inform and not discuss employee issues.

 

Maintaining the initiative

Conducting employee satisfaction surveys on a regular basis you are able to ask each employee specific questions and present a pro-active management initiative where the whole workforce can be consulted on various issues. Surveys are able to provide a level playing field between the quieter and more vocal employees.

Being prepared to consulate with employees should not be seen as a sign of weakness, a confident manager will take counsel from all quarters before making a decision. By issuing a survey and keeping the initiative the employer is able to tackle problems from a position of strength as opposed to waiting for problems to fester and then develop out of proportion.

Leave lots of minor problems unresolved and a further small problem might just break the camel’s back and in a blink of an eye change the mood of the workforce from positive to negative.

 

Easy and quick

For the majority of organizations online surveys represent a proactive, effective and low cost solution. They can be created very quickly and for the majority of organizations, where most of the personnel have desktop computers, they can be deployed directly to the individual.

Where not all of the personal have access to a computer there are various options available that will allow you to accommodate their responses such as providing a shared computer, conducting telephone surveys or as a last resort, a hardcopy survey where the hard-copy responses can be added to those who competed the survey online.

 

Job satisfaction

There are many elements that go towards providing an employee with job satisfaction, from the working environment, working methodology, working ethos, company ethics to having good and effective management. Job satisfaction brings benefits through improved motivation and productivity from a workforce that feels that they are treated as individuals and not a commodity item.

 

Inform and educate

An often overlooked benefit of online surveys is that they can be used to educate and pass on important information to the workforce, ensuring that the ‘message’ does not become corrupted as it is handed down by the phenomenon of Chinese whispers.

An online survey can explain to the employees a difficult situation and get valuable feedback as to the best solution. It is rare in this situation that the workforce would appear negative; it is more likely they will feel informed and empowered and that might be enough to turn a negative problem into a positive challenge that unites the workforce.

 

Exit surveys

Exit surveys are an excellent way of ensuring that when personnel leave an organisation they are leaving for the right reasons and not due to reasons that if appreciated earlier could have been addressed and resolved by management. If a problem has been identified it may be too late to prevent an individual from leaving but if addressed it could prevent other key personnel leaving for the same reasons.

 

Analysing the results

Having consulted with the workforce using an online survey the results are available for instant analysis. Common and specific problems can be identified and the senior management informed who then will have the chance to address the issues that have been raised.

 

Summary

Used regularly online surveys represent a simple and productive method of taking the pulse of an organisation and an easy way to establish a two way communication channel between employer and employee with the results providing management with vital, accurate and significant information.

For a Sample Employee Satisfaction Survey:- Employee Satisfaction Survey Template

For a sample Employee Exit survey:- Employee Exit Survey Template

Designing Customer Satisfaction Surveys that Work

Sunday, July 12th, 2009

Why bother?

Good customer service is the life blood of any business. Although new customers are very important good customer service will help generate customer loyalty and repeat business. With each satisfied customer your business will secure many more customers through word of mouth and you should always keep in mind that if you are not taking proper care of your customers there is always a competitor that will.

Online customer satisfaction surveys will demonstrate to your customers that you care and are proactive in looking for ways to improve the service that you provide.

 

Where do you start?

Objective - Before you start creating your survey clarify the objectives of the survey, in that way you will find it easier to decide what are the right questions to ask.

Analysis - Consider how you will analyze the answers having completed the survey.

Keep in mind that ‘closed’ questions (where a respondent is asked to choose from a limited number of responses) are much easier to analyze than ‘open’ questions (where the respondent can reply in anyway they want).

A lot will depend on the volume of respondents, the higher the volume the more important it is to have an easy method of analysing the results.

Opportunity – As well as obtaining valuable market research data keep in mind that customer surveys are also a good way to publicise aspects of your service that your customers may not be aware of.

Before publishing the survey read through the survey from a market research view point to confirm that you are asking the right questions in the right way and that your chosen answer format will provide you with feedback that will allow you to make informed decisions.

Next, read through the survey from a marketing view point, check that you have phrased each question so that every opportunity has been taken to promote your business?

The ideal question will perform the following three functions:-

  • Market research - provide valuable feedback to help you improve your customer satisfaction levels and in turn your business
  • Marketing - promote aspects of your business
  • Information/Education - advertise a service that you provide that your customers may not have been unaware of

For example:- Do you find the in-store baby changing facilities useful?

In asking this question the store will hopefully not only receive useful feedback on the baby changing facility but they will also promote the store as being child-friendly even beyond the customers who actually require the facility.

Warts and all – to maximise the benefit from a customer survey you must be prepared to take criticism.

A well designed customer satisfaction survey will enable you to identify problems so that they can be addressed; regular customer satisfaction will prevent complacency and give you early warning on where you might be losing out to your competitors initiatives.

 

What should you ask?

Although it is a given that each business is likely to have specific and unique factors that are important in providing good customer services there are common areas that are relevant to all businesses be they a physical store, online internet store or a service industry. The following are some key areas to providing good customer service.

Communication - Is it easy for your customers to communicate with you?

When a customer telephones is the phone answered promptly; are enquiries about products or services properly handled? Good businesses will make every effort to ensure that whatever the customers query it is resolved by the right person, quickly, politely and fairly.

If a problem cannot be resolvable immediately do you promise to respond in a given time period and do you deliver on your promise?

Use a customer satisfaction survey to ensure that all your staff are considered by your customers to be courteous, helpful and knowledgeable.

Location – Do your customers find it easy to visit you, if a physical bricks and mortar store, is it conveniently located with good access?

Making it pleasant, making it easy - For a virtual business it is important to ensure that your website is easy to use and aesthetically pleasing.

Physical store or online website, is the store properly laid out, can your customers find what they need and is there sufficient information and help on hand to explain how a particular product works?

The right quality products – In addition to measuring the quality of the service that you provide you should ensure that the products and services that you provide do in fact match your customers’ requirements.

Value for money – Cheap or expensive is rarely a good measure, value for money is.

Do your customers associate your business with value for money, if not, why not?

Speed and attention – Customers want to be dealt with quickly but attentively.

Are you doing everything to prevent any delays?

Customers like to be treated as individuals, how do you treat your customers? Attention is one thing but this has to be hand- in-hand with a quick and satisfactory resolution of the query.

Demographics and Specific issues – Take the opportunity to profile your customers, for example what is their age group and where do they live?

The more knowledge you have of your customers the better you will be able to target your business.

As part of the survey allow your customers the opportunity to highlight any problems that they may have and provide you with contact details so that their problems might be later addressed and their concerns followed up.

 

What next?

Having completed the survey analyze the results.

Trends – Look for specific and common areas where the service needs improving.

Ask yourself honestly if any criticism that you receive is valid and if there anything that can be done to resolve or minimise the problem?

Training – Are all employees properly trained and do they have sufficient knowledge?

If customer service training programs have been implemented have they improved the customer experience?

Follow-up – If a customer has raised a specific issue through completing a survey ensure that they are contacted and that their complaint is properly addressed.

Don’t lose a customer by squandering an opportunity to resolve a problem.

Continuously Monitor - Make changes based on the survey results and then re-measure by issuing further surveys.

If you are interested in tracking customer satisfaction and would like to see a sample survey for a store that demonstrates some of the above advice please view the following example that can be used as a customer satisfaction survey template.

Related Blogs


SEO Powered by Platinum SEO from Techblissonline